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21 November 2018

color of tenants

Unique exhibition was held in the old building which is about to be demolished. The event was on architectures, but the unique CMF proposal bsed on the types of tenants business.

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I don't know the background of the concept names, but each color scheme has different target of tenants, such as bookstore, office, coworking studio, restaurant or bar.

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These proposals were done by a design studio IIJIMA with a corporation with a real estate agent. I think this unique collaboration showed us a potential for conventional industries to create a new value for their customers.

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